It's not that murky. There are infinite ways to calculate Enterprise 2.0 ROI, and social analytics engines give you the data to crunch.
http://www.newsgator.com/why-newsgator/blog/social-insites/2010/05/how-do-you-calculate-roi-for-enterprise-20
http://www.newsgator.com/why-newsgator/blog/social-insites/2010/05/how-do-you-calculate-roi-for-enterprise-20
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