... business in her Harvard Business Review article . Merchant described the evolution of the terms social media, Enterprise 2.0, social business, social innovation, and social era, providing a contextual understanding of each term. The term social ...
http://www.informationweek.com/social-business/strategy/social-tools-dont-make-you-a-social-busi/240159501
http://www.informationweek.com/social-business/strategy/social-tools-dont-make-you-a-social-busi/240159501
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