Rachel Happe of The Community Roundtable recently launched an effort to help community and social business leaders better understand how executives support, invest in, and adopt social technologies themselves.
http://enterprise2blog.com/2013/03/ubm-case-study-a-shining-example-of-social-collaboration-in-the-enterprise-e2conf/
http://enterprise2blog.com/2013/03/ubm-case-study-a-shining-example-of-social-collaboration-in-the-enterprise-e2conf/
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